Previous and Current Stands

2012 Efforts

2011 Request for Proposals:

Opportunity for Artists, Architects, Designers, Builders, Farmers and Community-Based Organizations

The Roadside Culture Stand tangibly unites art and farming. It is a reconsideration of the iconic roadside farm stand or vegetable peddlers cart, reminding us that culture surrounds our food and food imbues our culture.

This project is open to artists from the Arts Midwest region. This region includes Illinois, Indiana, Iowa, Minnesota, North Dakota, South Dakota, Ohio and Wisconsin.

Project overview:

The Wormfarm Institute is seeking proposals to design and build Roadside Culture Stands - mobile farm stands that will be used to display and sell fresh local produce as well as the work of local artists (where allowed). Each of three selected designs will be built using one of two platforms:

  1. 5’x 8’ steel flatbed trailer to be pulled by a pickup truck-see
  2. 4’x 4’platform- cargo tricycle and
Note: trike platform is a tentative supplier- dimensions are approximate.

Photos of phase one flatbed-mounted Culture Stands can be seen on our website.

About Wormfarm

The Wormfarm Institute is an award-winning non-profit organization whose mission is to integrate culture and agriculture. Formed in Wisconsin in 2000, Wormfarm operates an artist residency program on a working organic farm. Culture Stands are part of an ongoing project - The Re-enchantment of Agriculture - explores the places where human imagination, experiments in sustainability, community well being, and creative excitement, all converge. The Roadside Culture Stands are such a convergence.
For more information see

Project description

Through a two-step process, selected Roadside Culture Stand proposals will be matched with community partners who will assume the responsibility of operating, storing and maintaining a completed stand. The Roadside Culture Stand is first a functional work of art. It is also a unique and highly visible marketing tool that has been shown to be effective for increasing sales of fresh produce as well as highlighting the mission of a community-based organization (CBO).

Culture Stands should be designed to be visually compelling when open and in use as well as when closed. Each stand will incorporate an informational display component (kiosk, sign board, digital screen, etc.) - a public service that will highlight area local food and cultural offerings (restaurants supporting local farmers, galleries, concerts etc.). Each Culture Stand will have a home base determined by the community partner but may also travel to farmers markets, local festivals, county fairs etc. 2011 Culture Stands will be in use during a Wisconsin growing season (June – October), will be stored for the winter and will return annually for at least 5 years. There will be both rural and urban stands.

Jury will select finalists based upon the following criteria:

  • Artistic excellence
  • Feasibility
  • Context
  • Practical use value
  • Innovation
  • Demonstrated ability to collaborate to serve community need

When in use:

  • Rural Culture Stands may be used at farmers markets, along well traveled roads or on-farm sales within scenic working lands. Rural stands may reinforce the message to Eat the View- a concept that makes the point- if you want to preserve those views, then eat from the food chain that created them.
  • Urban Culture Stands - Farm stands play a vital role in urban settings as well – a common site in most cities in the world - sidewalk markets are everywhere, reflecting and celebrating the culture of neighborhoods. In American cities they are rare and yet the stands address a current need as sole provider of fresh produce in a food desert and an opportunity to rekindle cultural expression around food.

Project budget

Artist fee will cover design, build and all materials except selected platform provided and delivery up to 150 miles from Reedsburg Wisconsin

Budget for design using tricycle platform is $2,500- platform approximately 4’x4’
Budget for design using flatbed truck trailer $3,500- platform 5’x8’

Project timeline:

  • Preliminary applications must be postmarked by: Feb 25, 2011
  • Notification of finalists: March 7, 2011
  • Final design deadline: March 28 (postmarked)
  • Selected proposals - notification: April 5
  • Trailers/ platforms available: by April 10
  • Target completion date: June 21, 2011

Who may apply

RFP is open to

  • individual artists/ architects/ builders or design teams
  • community collaboration – including artist /builder /design team, community based organization (CBO), and grower/ vendor

Design Submission must include:

  • One page cover letter including:
    1. Contact information; (note- if applying as a team, list all team members and designate one as lead applicant.)
    2. Preference for rural or urban stand
    3. Platform choice (limit one design per platform)

(Applicants may submit one bike and one flatbed design. Each must be specified urban or rural.)

  • A brief statement addressing why this project interests you.
  • At least two drawings of proposed Culture Stand design, including one view of stand closed and empty of produce, and one view of stand open for business. Note: initial designs may be conceptual – selected finalists will be asked to do more detailed, measured drawings.
  • The words “Home Grown” must be featured prominently in the design
  • Description- a statement, not to exceed one page, describing your Culture Stand, including materials used and its function in Detail.
  • Artist/Builder: Current resume, not to exceed 2 pages with 3 professional references who can address your capacity to realize such a project.
  • Up to 10 images of past work. Preferred format CD or DVD. Each image must be jpg not to exceed 1MB. Your name must be on CD. High quality photos or slides are also acceptable. Images must be sent through regular mail and will be returned only with self-addressed stamped mailer. IMAGES MUST NOT BE E-MAILED as our rural internet server cannot receive large files

Note: your past work should communicate:

  • Artistic excellence
  • Evidence of technical capacity (work may be that of a builder partner)
  • Demonstrated interest in the intersection of culture and agriculture

Practical considerations

  • Roadworthiness (flatbed trailer)– pulled by pick-up truck
  • Weight /wind concerns (especially bike platform)
  • Ease of set up (1 person)
  • Vegetables like shade
  • Grower/seller-people like shade
  • Weather - rain, wind, heat
  • Looks great open – consider produce display
  • Looks great closed and empty
  • Visible at night (flatbed platform -rural especially)
  • Durable, low maintenance materials (recycled encouraged)
  • Interior appearance and function
  • Security (especially urban)
  • Info area accessible whether open or closed

Each of three selected designs will be matched with a partner – a local produce farmer/grower or CBO - and will ideally be used by the partner for multiple years.
All stands will remain the property of the Wormfarm Institute.

Submissions must be postmarked by February 25, 2011 and mailed to:

Selection Committee
Wormfarm Institute
E7904 Briar Bluff Rd
Reedsburg WI 53959


  • Finalists will be connected with prospective community partners to discuss design as it relates to function
  • After consultation with community partner, finalists will be asked to submit more formal measured drawings or scale model for which they will be paid $250
  • From these drawings, a jury will select up to three proposals to be realized.

Selected Proposals

  • Successful applicants will be notified and will receive contract and payment schedule.
  • Wormfarm will make arrangements to deliver trike/trailer to locations within a 150 mile radius of Reedsburg, WI. Community partners outside this radius will make other arrangements at their own expense.

E-mail: Donna Neuwirth, Project Director Wormfarm Institute

Note: we will have only intermittent email access between 1/24 –2/4

Participants Milwaukee Culture Wagon 2013

Here’s a list of the key players in our project. I’ll have the match document, along with some renderings, to you ASAP!

Michael Carriere, Assistant Professor, Milwaukee School of Engineering

Nicolas Lampert, Senior Lecturer, University of Wisconsin-Milwaukee

Susan Sloan, Architect

Jesse Blom, City Director, Sweet Water Foundation

Paul Kjelland, Artist

James Ferguson, II, Executive Director, Career Youth Development

Bria Grant, Project Leader, Career Youth Development

Jerome Knapp, Executive Director, Historic King Drive Business Improvement District

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Last edited by Godsil. Based on work by Tyler Schuster.  Page last modified on January 19, 2014

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