Campaign Theme Research

Mental Health Task Force Update

Please see the invitation below from Nancy Hernandez of ABRAZO multicultural marketing & communication. They are seeking community members to assist with messaging testing for a new statewide public service campaign on prescription painkiller abuse – see below for details and please reply to Nancy (not me) if you are interested!

Barbara Beckert, Milwaukee Office Director: DISABILITY RIGHTS WISCONSIN
6737 W. Washington St., Suite 3230 Milwaukee, WI 53214
414–773–4646 Ext 15 Voice
414–773–4647 Fax
barbara.beckert@drwi.org

Campaign Theme Research

We are conducting messaging testing for a new statewide public service campaign on prescription painkiller abuse.

We are asking for opinions about logo, campaign themes, taglines, etc. One of the segments of the population that we want to ensure we get their opinion is the AODA segment or people who are recovering from abuse. It could be people that have some experience several years ago with recovery who maybe are helping others through their journey today. We want to talk to a group of about 4 to 6 individuals from this segment. We are open to doing a small group discussion any place that they feel comfortable meeting. We would like them to be from this area- Milwaukee, Waukesha,etc. We will pay each individual $50 for their participation that we will give them immediately after the session in the form of a Visa Gift Card.

We will audio tape the session but we will not have anyone identify themselves beyond first name. We only audio tape the session so we can refer back to it when we start analyzing all our information. (we are talking to broad groups all over the state) We will be asking them to give us their opinion on a variety of campaign themes and taglines that we will show them.

We are open to doing a session as early as next week or we can push it to the week of the 7th if that is better for them. Any help you can lend with getting us connected to put this together would be great.

Please have anyone who is either interested in participating or wanting to connect us with some willing participants contact myself at nancy.h@abrazomarketing.com or Ricardo on our team at ricardo.a@abrazomarketing.com . They can also call our office at 414–220–9800. Thank you!

-Nancy Hernandez
ABRAZO multicultural marketing & communication
229 E Wisconsin Avenue, Suite 800 Milwaukee, WI 53202
P: 414–220–9800
F: 414–220–9802
E: nancy.h@abrazomarketing.com
http://abrazomarketing.com

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Last edited by Tyler Schuster.   Page last modified on June 01, 2015

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