National Drug & Alcohol Fact Week

Dear Behavioral Health Division Providers,
Working with partners and providers across Milwaukee County, we are launching “Light & Unite Red” today, a campaign to promote National Drug & Alcohol Fact Week (January 23 – 29, 2017). This campaign aims to increase awareness about substance abuse by counteracting the myths about drugs and alcohol that we learn from the internet, social media, TV, movies, music or from friends.

Our partners include some of your organizations, health departments, schools, nonprofits and many others across the community. We are working together to share information about prevention, encourage treatment and support recovery through several events and activities.

As our providers, there are a few things you can do to get involved:

1. Join us for a press conference at 4:30 this afternoon at the South Milwaukee Performing Arts Center (901 15th Avenue, South Milwaukee, WI), featuring a proclamation by County Executive Chris Abele, announcing “Drug & Alcohol Fact Week.” More details.

2. Encourage your friends and colleagues to tune in to TMJ4 on Thursday, January 26 from 4 – 7 p.m. for a Light & Unite Red phone bank. Staff from BHD and our provider partners will be answering questions from the community, sharing information about drugs and alcohol and connecting callers to prevention, treatment and recovery resources in our community.

3. Follow us on social media, share our posts and show us your red with #lightunitered.
4.Wear RED next Friday (and remember to take a picture and post it using #lightunitered). RED IS THE NATIONAL COLOR FOR SUBSTANCE ABUSE AWARENESS.

5. Test your knowledge – take the drug fact test at and share with others.

6. Shine the light on substance abuse – ask us for a red light bulb for your home (and remember to take a picture and post it using #lightunitered).

7. Attend or host an event! See a full list of events at

Part of our work to become a national best leader in behavioral health care and to build the community’s trust in our work includes greater collaboration and outreach efforts like this with our partners, the public, and even the media. I look forward to working with you to highlight our resources to community members in need of support next week and every day of the year. Let’s Light & Unite Red!

Thank you,
Mike Lappen
Milwaukee County Behavioral Health Division

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Last edited by Tyler Schuster.   Page last modified on January 23, 2017

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