National Drug and Alcohol Facts Week

Red is the national color for substance abuse awareness - and in the coming week, you’ll be seeing more of it all around Milwaukee County.

The Light & Unite Red Committee, a community-wide prevention committee led by the Milwaukee County Behavioral Health Division (BHD), will present National Drug and Alcohol Facts Week (NDAFW) January 22–28 - with community-wide events coordinated throughout the County. This national health observance week aims to increase awareness about substance use among teens by using facts to shatter the myths about drugs and alcohol that teens learn from the internet, social media, TV, movies, music or from friends.

During NDAFW, schools and youth organizations will encourage their students to wear red, host related activities including haiku and trivia contests, quizzes, bingo games, and encourage use of new SnapChat filters and hashtags for teens to share facts with friends. Locally, the Light & Unite Red Committee will host several free community events.

Here are some ways you can get involved in next week’s events:

  • Tune in live to TMJ4, January 23 from 4–7 p.m. for our phone bank, where we’ll be answering anonymous callers’ questions about substance abuse. Encourage friends, family and colleagues who might have questions to call in!

  • Get your tickets and encourage others to attend the film screening of “Written Off at the Oriental Theater, Thursday, January. 25 at 7 p.m. This award-winning feature film illustrates a Wisconsin man’s struggles with opioid use, cataloged through pages in his journal. A talk-back discussion with behavioral health experts will follow the screening. Secure your FREE tickets at - and encourage your networks to do the same!

  • Participate in Light & Unite Red Day on Friday, January 26. Join us raising awareness about the dangers of substance abuse by encouraging your staff to wear red or light your building red - the national color for substance abuse awareness. You’ll join the Milwaukee Bucks McKinley Health Center, General Mitchell Airport, Schlitz Park, US Bank and others in doing so. Request a red light bulb by emailing

  • Spread the word about our Parent & Teen Resource Fair, at Southridge Mall on Saturday, January 27, 10 a.m.−3 p.m. Download and print our flyer here or share our Facebook Event link with your networks.

  • Follow and use our hashtag #LightUniteRed all week on social media as you engage in the week’s activities and post pictures at events that you attend.

Together, we can connect more teens and their parents to vital resources related to substance use prevention, treatment and recovery. Thank you for your continued partnership and commitment to our community. I hope to see you at a number of next week’s events. For additional information on National Drug and Alcohol Facts Week and for a full list of events and partners, visit

Back to top
Back to Health

Last edited by Tyler Schuster.   Page last modified on January 22, 2018

Legal Information |  Designed and built by Emergency Digital. | Hosted by Steadfast Networks