Open Letter to Starbucks and USA Today

The conversation on race in our country is changing. Once a subject left to be discussed by civil rights leaders, organizers and a few non-profits, race is now a topic for many. Names like Renisha McBride, Trayvon Martin, Eric Garner, and so many more have led to widespread conversations on race. The numerous anniversaries marking milestones of the Civil Rights Movement and, yes, that the President IS Black also factor in to discussions about the role race and racism play in our society.

Yesterday we saw a relatively new entrant into the discussion: Starbucks, in a partnership with USA Today. Starbucks has committed to socially conscious practices in the past including hiring vets, banning open weapons in their stores, and supporting gay marriage. A public dialog on race is new for Starbucks. While we applaud Starbucks for their effort to engage a topic that many seek to avoid, and while their efforts seem well intentioned, we, as a national racial justice organization, with a name similar to the hashtag used in the campaign feel compelled to say: As a nation, we need more.

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Last edited by Tyler Schuster.   Page last modified on March 19, 2015

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